Lucky Duck
Rewards Platform MVP
Turn everyday spending into exciting rewards. This is a working, clickable concept — designed and built front-to-back in the same stack the product would ship on.
🎯 MVP Goal
Build the core acquisition → activation → engagement → retention loops that drive user growth, habit formation, and reward redemption.
Core Loops
1. Acquisition Loop
Users discover Lucky Duck, sign up, and complete their wallet set up.
2. Activation Loop
Users get credits, explore rewards, and understand the value.
3. Engagement Loop
Users play, collect, unlock deals, and build their reward portfolio.
4. Retention Loop
Users return for new deals, achievements, and better odds.
MVP Scope
- ✓ User Signup & Wallet Setup
- ✓ Credit Purchase & Management
- ✓ Reward Discovery & Deals
- ✓ Portfolio & Collections
- ✓ Tier System & Progress
- ✓ Achievements & Notifications
- ✓ Mobile-first Responsive Web App
- ✓ Analytics & Event Tracking
Mobile Screens (Primary MVP Flow)
Try the prototype
The primary happy flow, fully interactive. Create an account, discover a deal, claim your reward, and watch it land in your portfolio. Toggle the site theme to see the light and dark design systems.
- 1 Acquisition
Landing
A bold, mascot-led hero that sells the core promise in one line.
- 2 Activation
Signup / Wallet
Low-friction account creation that opens a credit wallet instantly.
- 3 Engagement
Reward Discovery
Featured deals, categories and trending picks ready to claim.
- 4 Retention
Portfolio
Balance, collections and recent wins in one glanceable view.
- 5 Delight
Celebration
Confetti + mascot moment that makes every win feel earned.
Key MVP Features
Credit System
Users purchase credits and use them to unlock rewards.
Reward Deals
Browse, filter, and discover exclusive rewards and deals.
Collections
Users collect rewards and complete themed collections.
Achievements
Milestones and badges drive motivation and retention.
Tiers & Progress
Level up and unlock better odds and exclusive benefits.
Notifications
Real-time updates on deals, wins, and achievements.
Odds Engine
Transparent odds for each reward to build trust and excitement.
Mobile-First
Optimized experience across all mobile devices.
Design System (Foundation)
Colors
Primary Yellow
#FFD600
Duck Yellow
#FFE88A
Deep Purple
#6C3CFF
Success Green
#22C55E
Surface
#1A1A22
Text Dark
#1A1A1A
Typography
Aa
Bold / Semibold / Medium / Regular
Clean, modern, and highly legible.
Components
Expected Impact
Higher Acquisition
Frictionless signup and clear value prop.
Better Activation
Quick wallet setup + bonus credits.
Stronger Engagement
Collections, achievements, and rewards.
Long-Term Retention
Tiers, exclusive deals, and personalized offers.
Why Lucky Duck?
We combine the excitement of gaming, the value of rewards, and the trust of transparency to create a habit-forming experience users love. Every screen maps to a growth loop — acquisition → activation → engagement → retention — so product design works as a growth function, not just a coat of paint.
Built by
Shueny Wang
Product designer & front-end engineer
Designed the system and built the front end end-to-end, so handoff to a backend engineer for payments, credits and the odds engine is clean and ready.
See more work →